Press

The social network for sport

Our vision: bring the entire sports world together in one place. Axel Sports AI supports 70 sports, and the whole app adapts to the sport each user chooses. Free on iPhone and Android.

An app built around your sport

This is not simply a personalised news feed: the entire application adapts to the user's sport, from the content and community to the AI features, training, news and recommendations.

Whether someone plays tennis, basketball, football, golf or any of the other available sports, Axel creates a dedicated sporting environment for them.

Born in tennis, open to every sport

We started with tennis. Today, it's every sport. Axel was born as a tennis AI; the platform has opened to 70 sports, with the same promise for each one: a social network, an AI companion and the Mirror, built around your sport.

And it's already here. The app is ready, running and available for free on the App Store and Google Play, worldwide.

The Axel Mirror film (1:16)

Key figures

3,600+
players
70
sports, plus meditation and nutrition
25+
countries
7
languages

As of November 1, 2026. Languages: English, French, Spanish, Italian, German, Hindi, Chinese.

What's in the app

1. Your entire sporting world in one place
  • A personalised sports universe based on your chosen sport.
  • A dedicated feed of videos, news, highlights and content.
  • Follow professional athletes, teams, friends and other players.
  • Share your own videos and performances.
  • Like, comment, react and interact with the community.
  • Build your sports profile, follow your goals and track your progress.
2. Axel Mirror — compare yourself to the stars

Record a movement or upload a video and compare yourself side by side with professional athletes, frame by frame, with synchronised skeleton tracking.

  • Tennis: your forehand, backhand or serve next to the best players on the tours.
  • Football: your free kicks and shots next to the pros.
  • Basketball: your free throws next to the stars of the game.

Players see the technical differences, understand what to improve and get practical exercises and drills.

3. Axel — your AI sports companion

Axel goes beyond technical performance. It is an AI sports companion you can talk to, by voice or text, in your own language, across the whole sporting journey:

  • Match preparation, tactics and opponent analysis.
  • Training programmes, fitness and physical conditioning.
  • Nutrition, healthy eating and recovery.
  • Mental preparation, meditation, yoga and mindfulness.
  • Well-being, balance and healthy lifestyle habits.
  • Rules, statistics and understanding the game.
  • Daily exercises, recommendations and sports education.

The ambition: a companion for everything around sport, performance and well-being, on and off the field.

4. Sports news and content
  • Daily personalised sports news.
  • Match results, highlights and important events.
  • Official highlights from leagues, tours and federations.
  • Videos of the day selected for each user's sport and interests.

Technology

Axel Sports AI brings together AI technology, sports video and a global sports community. The company is part of the Google for Startups programme, and official highlights from leagues, tours and federations are played in the app through YouTube.

Every sport

  • Tennis
  • Football
  • Basketball
  • Strength training
  • Swimming
  • Golf
  • Boxing
  • Track & field
  • Cycling
  • Padel
  • Badminton
  • Table tennis
  • Pickleball
  • Volleyball
  • Handball
  • Rugby
  • Cricket
  • Gymnastics
  • Skiing
  • Equestrian
  • Judo
  • Karate
  • Taekwondo
  • MMA
  • Kickboxing
  • Muay Thai
  • Wrestling
  • Fencing
  • Baseball
  • Hockey
  • Rowing
  • Climbing
  • Surfing
  • Dance
  • Yoga
  • Tai chi
  • Pétanque
  • Squash
  • Triathlon
  • Figure skating
  • Snowboarding
  • Skateboarding
  • Motorsport
  • Darts
  • Snooker
  • Bowling
  • Archery
  • Shooting
  • Canoe & kayak
  • Sailing
  • Kitesurfing
  • Lacrosse
  • Netball
  • Running
  • Curling
  • American football
  • Australian football
  • Brazilian jiu-jitsu
  • Ultimate frisbee
  • Kabaddi
  • Biathlon
  • Cheerleading
  • Wing foil
  • Windsurfing
  • Stand-up paddle
  • Wakeboarding
  • Water skiing
  • Water polo
  • Diving
  • Bodyboarding
Wellness: meditation, yoga, tai chiNutrition

The Mirror covers tennis, football and basketball today.

The founder

Abraham Sallah spent twenty years in international television before founding Axel Sports AI. He wrote most of the app's code himself.

Axel Sports AI is developed by Tennis AI LLC (Delaware, USA).

Logo and screenshots (high resolution)

iPhone screenshots, 1206 × 2622. Free to use in coverage of Axel Sports AI.

Get the app

Press contact

hello@tennisai.net

Journalists: we offer free Premium access so you can try Axel while you write. Just email us.